Verizon Connect: Driving Change Through Data and Design
Overview
This campaign repositioned Verizon Connect from a fleet management tool to a brand that empowers smarter, safer business mobility. The goal was to humanize telematics by shifting the conversation from data and dashboards to the people and decisions they enable.
The Challenge
Fleet tracking and logistics software often feel purely functional, leaving emotional connection and differentiation on the table. Verizon Connect needed a creative platform that would make safety, efficiency, and growth not just measurable but meaningful.
Creative Strategy
We built a narrative around movement with purpose, merging product intelligence with human stories. The campaign visualized data as an enabler of progress, connecting everyday decisions on the road to broader business outcomes. By combining lifestyle photography with clean UX imagery, we showed how insights flow between mobile and desktop, driver and manager, data and decision.
Execution
•Multi-channel campaign spanning social, digital, and OOH
•Story-led data visualization connecting app interface to real-world outcomes
•State-specific storytelling
•Integrated art direction across product, brand, and social touchpoints
•Content that humanizes business and the drivers behind the metrics
Impact
•Strengthened Verizon Connect’s brand perception as a trusted partner
•Simplified complex product benefits through relatable storytelling
•Delivered a cohesive creative system for multiple markets and audiences
