Senior Creative | Verizon Connect | Multichannel Campaign
Verizon Connect is a fleet management and telematics platform used by businesses that depend on vehicles: contractors, logistics companies, service providers, and school transport operators. The product is genuinely powerful. The creative challenge was that telematics, as a category, tended to talk to itself, leading with dashboards, data points, and feature lists, leaving the actual customer behind.
I was brought in to change that. The brief was to reposition Verizon Connect not as a tracking tool but as a business intelligence platform that makes people's working lives safer, smarter, and more profitable. That required shifting the brand's visual and narrative language from data for its own sake to data as a means to a human outcome.
One of the more distinctive elements of the campaign was state-level storytelling. Rather than running a generic national creative, we developed content that localized the data: which states had the highest rates of unsafe commercial driving, what that meant for businesses operating in those markets, and how Verizon Connect gave fleet managers the visibility to respond. It was a simple, creative idea with real editorial value, and it gave the brand a reason to show up in markets with something genuinely worth saying.
The photography direction was built around the people behind the business, not the product. A mother picking up her kid. A contractor on the job. A driver keeping a schedule. These were the stories that fleet management software was actually enabling, and showing them directly was the most honest argument we could make for why the platform mattered. Combined with clean product UI across mobile and desktop, the creative system connected the human moment to the business decision that made it possible.
Execution
•Multi-channel campaign spanning social, digital, and OOH
•Story-led data visualization connecting app interface to real-world outcomes
•State-specific storytelling
•Integrated art direction across product, brand, and social touchpoints
•Content that humanizes business and the drivers behind the metrics
The work spanned social, digital, and out-of-home, with a cohesive creative system that could flex across multiple markets, audiences, and use cases without losing its point of view. The goal throughout was the same: make a category that usually feels purely functional feel worth caring about.
