AMD joined forces with Valve to bring the next evolution of handheld PC gaming to life, right in front of the world at The Game Awards 2023. We took the unmistakable performance of the Ryzen™ platform and embedded it into the Steam Deck, transforming raw power into portable passion.
As part of the show, we did not just showcase hardware; we revealed what happens when you give creators and gamers the freedom to play anywhere, anytime. The AMD-designed APU, combined with Valve’s SteamOS and intuitive form factor, meant no compromise and pure immersion. The campaign premiered during the show and connected with fans through multichannel storytelling, live excitement, and immersive visuals that conveyed performance as feeling. With AMD as the engine and Valve as the visionary partner, we turned a rich gaming heritage into a handheld moment that matters.
