As part of my work at AMD, I led the refresh of the “Gamers First” campaign, building on the momentum of the original multichannel creative platform to re-energize our connection with the gaming community. We took the foundational idea of “gear up for gaming” and elevated it with richer visuals, sharper storytelling, and new technology cues. From full-system rigs to handhelds, the campaign reinforces that when you game on an AMD Ryzen™ + Radeon™ platform, you’re first in line to perform, to immerse, to win. Drawing from messaging like “equipped for every moment” and “make your performance legendary,” we crafted content that spans hero video, social snippets, out-of-home, and interactive formats.
