I set out to redefine how people see AMD Ryzen™, not just as desktop power but as the creative heart of modern mobility. Our first multi-channel Consumer Laptop campaign, developed with our agency partner Scholar, brought Together We Advance to life through a bold visual language of energy and motion. Each film and still radiated creativity in motion, showing how AMD Ryzen™ processors empower people to edit, design, game, and connect anywhere. The campaign celebrated freedom and performance as inseparable, an evolution of Ryzen for those who create on the move. Launched globally in early 2023, it drove exceptional engagement across digital, retail, and social channels, setting a new benchmark for how AMD connects emotionally with Laptop users.
